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Why Engaged

Not a skill set. A different version of you.

Six things change.

What changes

People expect to leave with techniques. What they actually leave with is a version of themselves that walks into things differently — because they practised, in front of people who told them the truth.

  1. 01

    You hold a room

    The nerves do not disappear. They stop being in charge, which is a different thing entirely — and everybody else in the room can tell.

  2. 02

    You look forward to selling

    The money conversation stops feeling like pretending to be somebody else. Eventually it becomes the part you are good at.

  3. 03

    You want to meet people

    Events stop being something to get through. You go because there is somebody in there worth knowing, and you are no longer worried about the first sentence.

  4. 04

    A network that opens doors

    Founders and leaders who introduce you, refer you and bring you opportunities. Not a group chat that went quiet in March.

  5. 05

    Press, podcasts and platforms

    Ellie-Rose spent her career deciding which stories ran. You get the ones worth pitching, and help pitching them to the people who decide.

  6. 06

    People know who you are

    A profile that shortens sales cycles and brings work to you. At Elite, a production day every month makes the content that does it.

The short version

From the outside it looks like confidence. From the inside it is just having done it enough times that it stopped being frightening.

The people behind Engaged

We spent our careers working out what makes people pay attention.

Between them: broadcasting, journalism, live events, storytelling and business. Not a training qualification between them, which is rather the point.

Ed James on air at BBC Radio WM

Broadcaster · Presenter · Host

Ed James

17 yearspresenting Heart West Midlands Breakfast

Ed fronted Heart Breakfast across the West Midlands from 2002 to 2019, then Drive until 2025, and now hosts weekday mid-mornings on BBC Radio WM. Add ITV Central, a Gold Sony Radio Award, a Birmingham Mail column since 2009 and the chair of Birmingham Press Club.

Live is the part that teaches you. You learn to think while you are talking — the exact skill people want in a boardroom, and the one nobody trains them in.

  • Speaking
  • Presenting
  • Hosting
  • Thinking on your feet
  • Leadership comms
Ellie-Rose Griffiths, co-founder of Engaged

Journalist · Reporter · Presenter

Ellie-Rose Griffiths

ITV Newsjournalist, reporter and presenter

Ellie-Rose spent her career in a newsroom deciding which stories ran. She knows what makes something interesting to a journalist because she was the journalist making the call — which is why the PR side of Engaged works nothing like an agency’s.

A newsroom teaches you one question and you never stop asking it: why would anybody care about this? Almost everyone has an answer. Almost nobody has said it out loud.

  • PR & media
  • Storytelling
  • Interview technique
  • Camera confidence
  • Presenting

More about Ed and Ellie →

Programmes

Find your level.

Four ways in, four different reasons to exist. Each takes a set number of people, so places open in intakes.

01 Academy Practise For people who want to keep improving how they communicate. A live session every month A challenge, and feedback on it The Engaged digital library £149per month Join the waitlist 02 Accelerator Improve For people who want 1:1 development around one specific goal. Four 1:1 sessions over eight weeks Built around what you have coming up Academy included throughout £2,000eight weeks Join the waitlist 03 Mastermind Grow For founders and leaders who want a network, opportunities and support. A private network that gets used A 1:1 growth session every month Quarterly in-person day, and you pitch £995per month Join the waitlist 04 Elite Become known For people who want a profile, and the content made for them. Everything in the Mastermind Profile and monthly content strategy 15–18 finished videos a month £3,500per month Join the waitlist

Compare them properly →

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Which of those six do you need most?

Find your growth gap Join the waitlist